Full Listening Analytics Audit

Who this is for

Teams running a music streaming app — regional catalogues, niche genre services, or label-backed players — who can share anonymised listening event exports or dashboard access. Ideal when skip rates climb after a release week, when playlist placement feels wasted, or when paid subscribers listen for shorter sessions than free listeners.

What you receive

• A ranked findings brief (usually 12–18 pages) written in plain language for product and catalog leads
• Annotated charts of session length, skip timing, playlist entry versus completion, and cohort listening depth
• A shortlist of behavioural hypotheses tied to specific screens or playlist rules — not a software build plan
• One 90-minute walkthrough call and a written follow-up within two weeks of delivery

What is included

Export intake and quality check, metric dictionary alignment with your naming, comparative reading against your own historical weeks (not industry vanity benchmarks), and a prioritised action list for catalog editors and product owners.

What is excluded

We do not rebuild your analytics warehouse, install tracking SDKs, redesign the app interface, or negotiate playlist deals with labels. Engineering implementation stays with your team.

How the work runs

1. Intake call (60 minutes) — Confirm the listening question, data sources, and privacy boundaries.
2. Data window — You provide two to six weeks of listening events or dashboard extracts. We flag gaps before analysis starts.
3. Reading period — We map skip clusters, playlist lift, and cohort habits; draft findings; and challenge weak claims internally.
4. Delivery — Written brief plus walkthrough. One revision pass for factual corrections is included.

Preparation

Appoint a single contact who can answer catalog and product questions within two business days. Remove personally identifiable listener details before sharing exports. Note any major playlist algorithm changes during the study window.

Constraints

Audits pause if data access is delayed more than ten business days. Findings reflect the study window only; we will not extrapolate beyond it. Malaysian governing law applies to the engagement letter.

Next step

Request this audit and name the listening behaviour that concerns you most. We reply within two business days with availability and a scoped estimate.