Briefing
Retention Cohort Briefing
A side-by-side reading of how new, returning, and long-tenure listeners use your music streaming app week by week.
What we compare
New sign-ups, listeners returning after a quiet month, and subscribers with six-month tenure. For each group we track session count, average tracks completed, and the share of listening that comes from personalised shelves versus editorial playlists.
Outcome
A briefing deck and a one-hour conversation that names which cohort is drifting and which catalogue surfaces still hold attention. Useful before a pricing change, a loyalty campaign, or a redesign of the home shelf.
Ready to commission this review?
Tell us which listening behaviour you want examined. We confirm scope before any work begins.
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